Artificial intelligence could boost chicken marketing ROI

Artificial intelligence (AI) still has a ways to go, but offers several benefits to boost productivity and return on investment (ROI) for chicken marketers, Hana Bieliauskas, senior vice president and partner, Inspire PR Group, explained at the 2024 Chicken Marketing Summit.

For marketers, AI can help analyze large amounts of data and identify patterns, predict trends and future behavior, provide personalized recommendations for customers, measure consumer sentiment and feedback, recognize images and generate ideas. This can also help streamline inventory, improving efficiency, sustainability and cost savings.

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