Krispy Krunchy Chicken hits home run with Red Sox deal

A newly announced deal makes Krispy Krunchy Chicken the official chicken of Boston Red Sox baseball, bringing its chicken tenders and krispy chicken sandwiches to historic Fenway Park.

“Introducing Krispy Krunchy Chicken to one of Major League Baseball’s most beloved ballparks is a prestigious milestone for our brand,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “This partnership reinforces that our fried chicken truly belongs in the major leagues and we’re proud to call Fenway Park home.”

This is Krispy Krunchy Chicken’s first MLB deal. I’ll freely admit that I’m biased, but it’s a smart one. (As a native New Englander, my marriage isn’t exactly the same as the relationship depicted in Fever Pitch, but it does have similarities. I also may have named my cat after a former Red Sox player.)

Krispy Krunchy Chicken serves hand-breaded, mild Cajun-spiced fried chicken and all white meat tenders and is primarily found in convenience stores, truck stops, universities, casinos and big box retailers across the U.S. Expanding to sports venues just makes sense.

Plus, there’s nothing more American than baseball and chicken. Combining the two might just be perfection. Smart collaborations help brands connect with consumers and I’m sure this one will result in some new fans.

Recognize excellence in chicken marketing

I’m clearly impressed with this collaboration and I want to know what marketing innovations in the chicken space impress you.

Do you work with a retail, foodservice, direct-to-consumer or producer/integrator who did a fantastic job of promoting chicken consumption in 2024? Recognize outstanding accomplishments with the Chicken Marketer of the Year award! This award honors exceptional efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and companies who have demonstrated innovative marketing and creative excellence in promoting chicken consumption.