Most poultry consumers buy for price, not sustainability
Date postedAugust 4, 2023
Poultry consumers are faced with a choice in the grocery store. Some value price point over welfare claims. Others are willing to pay for what they perceive as more sustainable products if the price isn’t too high.
This balance creates a question for the poultry industry: What are consumers willing to pay for sustainable products?
To gain a better understanding of poultry consumer purchasing decisions, Bruce Blakeman, Senior Consultant and Public Policy + Issues Practice Leader with consulting company Heart+Mind Strategies, and his team conducted a survey examining what shoppers value.