Older, ethnically diverse women to shape 2035 chicken choices

Consumer behavior has undergone major shifts over the past few years due to COVID-19 global pandemic. In turn, chicken producers have had to “pivot and start thinking differently about how they address the consumer’s needs,” explained Brian Earnest, lead economist, animal protein, CoBank.

Industry flexibility will continue to be necessary in the future to keep chicken as the protein at the center of the plate, he said at the 2024 Chicken Marketing Summit.

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