Chicken must bridge the trust gap with Gen Z consumers
Date postedJuly 30, 2024
The chicken industry faces challenges and opportunities when it comes to winning over Generation Z consumers due to the demographic’s distrust of the food industry, according to Michele Murray, Ketchum’s executive vice president - food agriculture and ingredient practice.
Murray based her 2024 Chicken Marketing Summit presentation, "Meet your future consumer: Communications implications for your business,” on a Ketchum Analytics survey of Gen Z consumers.