Chicken will continue to meet the needs of consumers in 2035
Date postedJuly 30, 2024
In the decade ahead, fast prep time, easy-to-prepare, single-serve packaging and other time savers will be priorities for Gen Z and younger Millennials who buy fresh chicken, according to research presented today at the 2024 Chicken Marketing Summit. More than two-thirds (71%) of consumers surveyed said they now spend more than 30 minutes preparing a typical evening meal. Gen Z spends the most time preparing dinner, with almost a third spending an hour or more on a typical evening meal.