What impact will Generation Z have on chicken consumption?
Date postedJuly 17, 2024
As Generation Z ages and becomes the primary protein purchasing demographic, their priorities could affect how broilers are fed, raised and produced.
“The things that Generation Z wants are not unique by any means. Everybody wants them to varying degrees,” explained Joyce Neth, VP of audience engagement, WATT Global Media. “Chicken is positioned very well for the next generation of buyers. Let’s just keep that going.”