6 changing chicken consumption trends to watch in 2023

To keep chicken as the protein at the center of the plate, sales, marketing, supply chain and product development/culinary professionals must be prepared to adapt to rapidly changing consumption trends.

During the 2022 Chicken Marketing Summit,  industry experts presented the latest data and insights to help the chicken industry and poultry buyers understand the ways consumers shop and how to leverage technology to reach them. Here are the highlights:

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