The viral chicken sandwich wars fueled major category growth in foodservice, but an adaptability to global flavors will help the protein retain market share in the future.

“It speaks to a more adventurous spirit among consumers. We’ve moved toward more niche like North African, Southeast Asian and South American flavors as opposed to some of the global flavors that have been around for a long time,” said Katie Belflower, manager, Menu Research and Insights team, Technomic.

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