Chick-fil-A named the first recipient of the Chicken Marketer of the Year award
Chick-fil-A celebrated #thelittlethings to assist in selling chicken in 2021, a marketing campaign focused on customer service, respect and authenticity. As a result, Chick-fil-A was recognized as the first winner of the Chicken Marketer of the Year. The all-new Chicken Marketer of the Year award was developed to recognize organizations or companies who demonstrate excellence and innovation in promoting chicken consumption.
“We are proud to recognize Chick-fil-A as the winner of the 2022 Chicken Marketer of the Year,” said Terrence O’Keefe, content director, WATT Global Media. “The modern consumer is surrounded by choices, and we want to celebrate success in keeping chicken as the protein on the center of the plate, and Chick-fil-A fulfilled that obligation last year.”