Chicken retail, foodservice plan for the future consumer

Over the next decade, chicken consumption and behavior will change as Gen Z and Gen Alpha become the primary food purchasers. Are chicken retailers and foodservice ready to meet demand?

Panelists from major foodservice and retail outlets that sell chicken will discuss the challenges and opportunities they’re facing at the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.

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